Luxury vehicle

Luxury vehicle is a marketing term for a vehicle that provides luxury — pleasant or desirable features beyond strict necessity at increased expense (see: definition of luxury).

The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, cachet, status, or prestige—or any other discretionary feature or combination of features.

The term may be applied to any vehicle type—from minivan to convertible, crossover or sport utility vehicle and to any size vehicle, from small to large—in any price range.

Though widely used, the term is broad and highly variable: "What is a luxury car to some... may be 'ordinary' to others."


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