Imagine purchasing a Mercedes-Benz after enjoying a superb meal and fine wine...like enjoying a salmon nicoise with a new C-Class. The owners of Mercedes-Benz of Rocklin and Bistro 33 thought it an innovative combination of fine dining and car retailing, unique to this region if not the entire country. And even in one of the toughest economies since the Depression.
The idea was discussed over dinner at Bistro 33 in El Dorado Hills some twelve months ago. "While enjoying a meal, and looking across the lake at our dealership situated in Town Center, we thought why not bring two great brands together under one roof," shared George Grinzewitsch Jr., owner of Von Housen Automotive Group, the parent company of Mercedes-Benz of Rocklin as well as Mercedes-Benz dealerships in Sacramento and El Dorado Hills.
With Bistro 33 Rocklin, SRO Inc. continues its commitment to bringing "inventive neighborhood dining" to the community. "At Bistro 33 Rocklin, our customers will experience the ultimate luxury destination while dining on infused interpretations of timeless American classic fare with a modernistic sensibility at appealing prices. Just as they did in stately East Sacramento with 33rd Street Bistro and in Sacramento's classic Land Park neighborhood with Riverside Clubhouse, we have created a restaurant in Rocklin that the Placer County residents truly believe to be their own," shared Matt Haines, co-owner of SRO Inc. The restaurant will be open seven days a week serving breakfast, lunch and dinner with a full bar.
